Flash Book Review (№13): Little Red Book of Selling by Jeffrey Gitomer
This review is part of my book review series on The Greatest Sales and Leadership Books of All Time.
It’s not often that you find a book on sales that is both entertaining and informative, but that’s exactly what you get with Little Red Book of Selling. Author Jeffrey Gitomer has a gift for making complex topics digestible and relatable, and he uses this talent to great effect in this book.
The book covers a wide range of sales topics, from prospecting and building relationships to closing the deal and dealing with rejection. Gitomer doesn’t just regurgitate the same old advice that you’ve heard a million times before — he offers fresh insights and perspectives that will help you take your sales game to the next level.
Even if you’re not in sales, this book is well worth a read. The principles Gitomer discusses are relevant to anyone who wants to improve their communication and persuasion skills. If you’re looking for a down-to-earth guide to selling that is both informative and entertaining, Little Red Book of Selling is the book for you.
Key Takeaways:
1. People buy emotionally and justify logically.
2. People don’t like to be sold, but they love to buy.
3. The more you know about your product or service, the more confidence you will have, and the more confidence you have, the more sales you will make.
4. The best way to learn how to sell is to practice selling.
5. The more you practice selling, the better you will become at it.
6. The best salespeople are those who are the most prepared.
7. The best way to prepare for a sales call is to do your homework.
8. The best way to increase your sales is to increase your prospecting activities.
9. The best salespeople are those who are the most coachable.
10. The best salespeople are those who are constantly learning.